BuzzScaler Editorial Team: Who We Are
The BuzzScaler blog is written and maintained by a small editorial team that does one thing: explain how Instagram, TikTok, YouTube and Facebook decide who sees a post, and what creators, brands and resellers can do about it. Guides are written by Bharat Baghel, a SaaS growth marketer and former Digital Marketing Manager at ControlHippo, a WhatsApp and omnichannel messaging platform, and every guide is checked by the team against the same standards before it goes live.
Our Writers
Bharat Baghel, social media and messaging channels writer. SEO Manager and SaaS marketer; previously ran marketing across WhatsApp, Telegram, Instagram and Facebook Messenger at ControlHippo, and SEO at SoftwareSuggest. Covers platform reach and engagement, SMM panels and growth strategy. Read his full bio.
How We Work
Every guide starts from primary sources: the platform's own help centre, its creator and business documentation, and its official announcements. Where a platform has not said how something works, we say so, and we label creator rules of thumb as rules of thumb instead of passing them off as policy. We would rather tell you a number is unknown than make one up.
Social platforms change how they rank and count things often, so guides are dated. When Instagram, TikTok, YouTube or Meta change a feature, a limit or how a metric is counted, we update the guide and show the new "Updated" date at the top of the article.
Editorial Standards
Help centres, creator documentation and official announcements. Never other growth blogs as the source of a claim.
We explain the signals a platform weighs, such as watch time, shares and saves, not just follower counts.
Creator folklore is called what it is. Official policy is quoted as policy.
We say when buying engagement will not fix a problem, even though we sell growth services.
Every guide shows when it was published and last updated.
Report an error via the contact page and we fix it, usually within a few business days.
How We Make Money
BuzzScaler sells social media growth services for Instagram, TikTok, YouTube and Facebook, and runs an SMM panel for resellers. The blog is free and has no paywall. Guides link to a relevant service where one fits, and some pages show ads. Neither changes what a guide says about how a platform works, and we do not publish sponsored posts disguised as editorial. More about the company is on our About page.
Corrections and Contact
If a feature, limit or explanation on this site is out of date, tell us with the page and the detail. Platform changes are treated as a priority, not a queue item.